If you knock your neighbor’s fence down with your lawn tractor, or snatch the last cookie off the plate before your crying three-year old niece gets one, yes, by all means, apologize. Then fix the situation, and move on. But the truth is that men are sometimes expected to apologize for pretty damn much everything, and frankly, the ‘apologize-or-else’ movement has gotten out of hand. Get yourself out there and hunt, fish, ride, shoot, camp, build, laugh, vote, speak up, hold her tight, swear when the situation calls for it, and most importantly, take care of what matters most to you, especially your family. Why should you apologize for that?

The theme of the campaign for the first book in the Thomas Scoundrel series is No Apologies. That doesn’t mean never apologize. Instead, it means that we should never apologize for who we are, or for doing what we believe is right. With that in mind, here are some of the images we will be using in our marketing campaign for Scoundrel in the Thick and Passage to Moorea. Feel free to let us know what you think.